Surveyor's Profile

About

Geospatial analyst and urban data scientist. 4+ years turning location data into decisions across mobility, climate, energy, and markets — from Jakarta to New York City.

Ismail Rashad at NYU Tandon commencement
NYU TANDON COMMENCEMENT · BROOKLYN NY · 2025

I'm a geospatial data analyst working at the intersection of urban systems, business strategy, and spatial data science. My work spans research, consulting, pre-sales solutioning, and product analytics — always anchored in one question: what should we do differently because of where things are?

Currently I split my time between GoTo Group (Gojek), where I design experiments evaluating routing and cartography improvements for one of Southeast Asia's largest mobility platforms, and Datakota, where I help the founder with analysis on urban data science projects across Indonesia. On the academic side, I volunteer as a research assistant with NYU CUSP × University of Connecticut on urban morphology and energy consumption research — see Research & Teaching.

From academic research to B2B consulting — different industries, same domain: geospatial.

I hold an MS in Urban Data Science from NYU (Tandon / CUSP), am pursuing an MBA at Valar Institute @ Quantic, and trained as an urban planner at Bandung Institute of Technology. I've delivered work across urban science, climate, mobility, FMCG, healthcare, logistics, and real estate.

01 /

Instrumentation

SKILLS & TOOLING

◆ Spatial & Analysis

Network AnalysisSuitability Modeling Climate Risk AssessmentCatchment Analysis Spatial RegressionRouting Experiments

◆ Stack & Tooling

PythonRSQL ArcGIS ProQGISPower BI PostGISGeoPandas

◆ Strategy & Delivery

Pre-Sales SolutioningMarket Research Stakeholder CommsProposal & Costing Data Products
02 /

Traverse Log

EXPERIENCE
Jan 2025 — Present
GoTo Group (Gojek)
JAKARTA, ID
Geospatial Analyst
Design and analyze experiments to evaluate routing and cartography improvements, conducting deep geospatial and exploratory analysis in SQL, R, and Python. Build self-serve data products — dashboards and metric tables — partnering with data scientists, product engineers, and PMs to deploy and scale solutions for routing systems.
RoutingExperimentationPythonSQLRDashboards
Jun 2024 — Present
Datakota
JAKARTA, ID
Urban Data Scientist
Support the founder in delivering spatial analytics projects across Indonesia — a climate vulnerability index for 10 coastal cities, B2B market research for F&B clients (catchment analysis, competitor benchmarking, pricing validation), and computer-vision pedestrian counting for NGO public space events.
ConsultingLocation IntelligenceMarket ResearchClimate RiskQGIS
Jun — Dec 2025
Bhumi Varta Technology
JAKARTA, ID
Senior Business Analyst — Solutioning & Pre-Sales
Led geospatial solutioning engagements for clients across Japan and Southeast Asia — solar site selection, FMCG, smart cities, retail, and climate resilience. Owned requirement gathering, proposals, cost estimation, and stakeholder presentations. Speaker at Regional Tech Summit 2025 (150+ attendees).
Pre-SalesSolutioningJapan + SEASolar SitingSmart Cities
Apr — May 2025
NYU Marron Institute
NEW YORK, NY
GIS Research Assistant — Transportation & Land Use
Constructed a GIS database of bus priority policies across 10 North American cities. Applied the Transit Priority Atlas methodology to classify dedicated lanes, queue jumps, and congestion pricing zones — supporting equity analysis and policy design guidelines.
Transit PolicyNetwork AnalysisEquityArcGIS
Sep 2024 — May 2025
Con Edison
NEW YORK, NY
Clean Energy Analyst — Client-Facing Capstone
Analyzed clean energy adoption across 2,325 NYC census tracts; identified 353 low-adoption tracts as predominantly residential. Built a Power BI dashboard integrating adoption rates, building-type cost efficiency, and demographics for program monitoring.
Clean EnergyPower BICensusNYC
May 2021 — Jun 2023
CityPlan Indonesia
BANDUNG, ID
GIS Data Analyst
Standardized nationwide POI data across 10+ categories and built geospatial pipelines and dashboards. Improved same-day healthcare delivery ~20% across 11,000+ service points and accelerated market expansion by 80%, saving $10K+ in survey costs. Co-developed an analytics platform — 2nd place, ActCelerate 2021.
GIS PipelinesLogisticsHealthcareSite Selection
03 /

Triangulation

EDUCATION
2025 · NEW YORK CITY

New York University — Tandon / CUSP

MS Urban Data Science
Urban spatial analytics · clean energy · disaster risk. Graduated with highest GPA — Scholastic Achievement Award.
EXPECTED SEP 2026 · REMOTE

Valar Institute @ Quantic

MBA — Strategy & Leadership
Executive strategy, finance, and leadership for technical professionals.
2019 · BANDUNG

Bandung Institute of Technology (ITB)

BS Urban Planning
GIS analysis & modelling concentration.
04 /

Benchmarks

AWARDS & LEADERSHIP
2023–25

LPDP Scholarship — Indonesia Endowment Fund for Education

Nationally competitive full scholarship from the Indonesian Ministry of Finance for graduate study at NYU — covering tuition, stipend, travel, and insurance; awarded to high-achieving candidates in priority fields.

2025

NYU Tandon Scholastic & Community Leadership Awards

Recognized for graduating with the highest GPA and for outstanding leadership in building an inclusive, collaborative student community.

Official listing
2024

Winner — NYU GIS Day Competition

Analyzed emergency healthcare access in Los Angeles, identifying gaps affecting 40% of residents. Recognized for impactful geospatial storytelling.

Media coverage
2024–25

President — NYU Urban Science Association

Led the executive board, organized events for 100+ students, increased participation by 30%, and secured additional funding through multi-department coordination.

Official webpage
2025

Speaker — Regional Tech Summit 2025

Represented Bhumi Varta Technology before 150+ industry stakeholders. Panelist alongside directors from XL Smart Analytics and Jaklingo on enterprise geospatial intelligence.

Watch recording
2021

2nd Place — ActCelerate 2021 Startup Accelerator

Selected from 170+ startups for co-developing CityPlan's geospatial analytics platform. Recognized by judges from MCash, SiCepat, and AC Ventures.

Media coverage
2022

Top 10 Finalist — PLN Innovation Challenge

Proposed transforming idle PLN assets into a co-working café, projecting over $13,000 in revenue.

Media coverage
05 / TRANSMIT

Let's build something spatial.

Open to consulting engagements, research collaborations, and speaking opportunities.

Send a message