Surveyor's Profile

About

Geospatial analyst and urban data scientist. 4+ years turning location data into decisions across mobility, climate, energy, and markets — from Jakarta to New York City.

Ismail Rashad at NYU Tandon School of Engineering
NYU TANDON SCHOOL OF ENGINEERING · BROOKLYN, NY

I'm a geospatial data analyst working at the intersection of urban systems, business strategy, and spatial data science. My work spans research, consulting, pre-sales solutioning, and product analytics — always anchored in one question: what should we do differently because of where things are?

Currently I split my time between GoTo Group (Gojek), where I design experiments evaluating routing and cartography improvements for one of Southeast Asia's largest mobility platforms, and Datakota, where I help the founder with analysis on urban data science projects across Indonesia. On the academic side, I volunteer as a research assistant with NYU CUSP × University of Connecticut on urban morphology and energy consumption research — see Research & Teaching.

From academic research to B2B consulting — different industries, same domain: geospatial.

I hold an MS in Urban Data Science from NYU (Tandon / CUSP), am pursuing an MBA at Valar Institute @ Quantic, and trained as an urban planner at Bandung Institute of Technology. I've delivered work across urban science, climate, mobility, FMCG, healthcare, logistics, and real estate.

01 /

Instrumentation

SKILLS & TOOLING

◆ Spatial & Analysis

Network AnalysisSuitability Modeling Climate Risk AssessmentCatchment Analysis Spatial RegressionRouting Experiments

◆ Stack & Tooling

PythonRSQL ArcGIS ProQGISPower BI PostGISGeoPandas

◆ Strategy & Delivery

Pre-Sales SolutioningMarket Research Stakeholder CommsProposal & Costing Data Products
02 /

Traverse Log

EXPERIENCE
Jan 2025 — Present
JAKARTA, ID
Geospatial Analyst
Design and analyze experiments to evaluate routing and cartography improvements, conducting deep geospatial and exploratory analysis in SQL, R, and Python. Build self-serve data products — dashboards and metric tables — partnering with data scientists, product engineers, and PMs to deploy and scale solutions for routing systems.
RoutingExperimentationPythonSQLRDashboards
Jun 2024 — Present
JAKARTA, ID
Urban Data Scientist
Support the founder in delivering spatial analytics projects across Indonesia — a climate vulnerability index for 10 coastal cities, B2B market research for F&B clients (catchment analysis, competitor benchmarking, pricing validation), and computer-vision pedestrian counting for NGO public space events.
ConsultingLocation IntelligenceMarket ResearchClimate RiskQGIS
Jun — Dec 2025
JAKARTA, ID
Senior Business Analyst — Solutioning & Pre-Sales
Led geospatial solutioning engagements for clients across Japan and Southeast Asia — solar site selection, FMCG, smart cities, retail, and climate resilience. Owned requirement gathering, proposals, cost estimation, and stakeholder presentations. Speaker at Regional Tech Summit 2025 (150+ attendees).
Pre-SalesSolutioningJapan + SEASolar SitingSmart Cities
Apr — May 2025
NEW YORK, NY
GIS Research Assistant — Transportation & Land Use
Constructed a GIS database of bus priority policies across 10 North American cities. Applied the Transit Priority Atlas methodology to classify dedicated lanes, queue jumps, and congestion pricing zones — supporting equity analysis and policy design guidelines.
Transit PolicyNetwork AnalysisEquityArcGIS
Sep 2024 — May 2025
NEW YORK, NY
Clean Energy Analyst — Client-Facing Capstone
Analyzed clean energy adoption across 2,325 NYC census tracts; identified 353 low-adoption tracts as predominantly residential. Built a Power BI dashboard integrating adoption rates, building-type cost efficiency, and demographics for program monitoring.
Clean EnergyPower BICensusNYC
May 2021 — Jun 2023
BANDUNG, ID
GIS Data Analyst
Standardized nationwide POI data across 10+ categories and built geospatial pipelines and dashboards. Improved same-day healthcare delivery ~20% across 11,000+ service points and accelerated market expansion by 80%, saving $10K+ in survey costs. Co-developed an analytics platform — 2nd place, ActCelerate 2021.
GIS PipelinesLogisticsHealthcareSite Selection
03 /

Triangulation

EDUCATION
2025 · NEW YORK CITY

New York University — Tandon / CUSP

MS Urban Data Science
Urban spatial analytics · clean energy · disaster risk. Graduated with highest GPA — Scholastic Achievement Award.
EXPECTED SEP 2026 · REMOTE

Valar Institute @ Quantic

MBA — Strategy & Leadership
Executive strategy, finance, and leadership for technical professionals.
2019 · BANDUNG

Bandung Institute of Technology (ITB)

BS Urban Planning
GIS analysis & modelling concentration.
04 /

Benchmarks

AWARDS & LEADERSHIP
2023–25

LPDP Scholarship — Indonesia Endowment Fund for Education

Nationally competitive full scholarship from the Indonesian Ministry of Finance for graduate study at NYU — covering tuition, stipend, travel, and insurance; awarded to high-achieving candidates in priority fields.

2025

NYU Tandon Scholastic & Community Leadership Awards

Recognized for graduating with the highest GPA and for outstanding leadership in building an inclusive, collaborative student community.

Official listing
2024

Winner — NYU GIS Day Competition

Analyzed emergency healthcare access in Los Angeles, identifying gaps affecting 40% of residents. Recognized for impactful geospatial storytelling.

Media coverage
2024–25

President — NYU Urban Science Association

Led the executive board, organized events for 100+ students, increased participation by 30%, and secured additional funding through multi-department coordination.

Official webpage
2025

Speaker — Regional Tech Summit 2025

Represented Bhumi Varta Technology before 150+ industry stakeholders. Panelist alongside directors from XL Smart Analytics and Jaklingo on enterprise geospatial intelligence.

Watch recording
2021

2nd Place — ActCelerate 2021 Startup Accelerator

Selected from 170+ startups for co-developing CityPlan's geospatial analytics platform. Recognized by judges from MCash, SiCepat, and AC Ventures.

Media coverage
2022

Top 10 Finalist — PLN Innovation Challenge

Proposed transforming idle PLN assets into a co-working café, projecting over $13,000 in revenue.

Media coverage
05 / TRANSMIT

Let's build something spatial.

Open to consulting engagements, research collaborations, and speaking opportunities.

Send a message